What People Are Saying….

“In April 2019 the Paris Cat Jazz Club presented its inaugural JAZZ ROOTS FESTIVAL at The Coopers Malthouse Courtyard. Holly Norman was appointed Assistant Producer for the event, and we couldn’t have been more thrilled with her efforts. Holly’s experience and guidance was so valuable during our planning process. Holly was able to work on several areas of the event including programming, logistics, contracts, suppliers, production and more. She is a very clear thinker and has a wonderful ability to get the job done. I really enjoyed woking with Holly and would highly recommend her services for any future events or festival projects.”


I love making things happen.

As a freelance arts manager, I work behind the scenes on some of Australia’s largest festivals, in venues from small to large, indoor to outdoor, and intimate to epic. My skill set allows me to traverse a multi-disciplinary breadth of arts projects, ranging from contemporary music to jazz, theatre to street opera, dance to community outreach, and everything in between.

I believe in the potential of a great idea, and pride myself on my ability to brings projects to fruition through proper planning, getting the right people on board, communicating clearly and prioritising the details.

How I Get Involved:

  • Project development (including grant writing, budgeting, and timeline management)

  • Business planning (assisting with strategy, building relationships, managing stakeholders)

  • Marketing & PR (profile building, outreach, marketing campaigns, local press)

  • Artist logistics (travel, tour planning, freight, itineraries)

  • Production logistics (scheduling, suppliers, operations, event management)

  • Producing and programming (contracting artists, negotiations, venue liaison)

  • Stage management and PM/SM

Previous Projects:

  • Jazz Roots Festival Melbourne

  • Melbourne International Arts Festival (contemporary music program)

  • Melbourne International Jazz Festival

  • Outer Urban Projects - VESSEL (major work) production & stage management

  • Darwin Festival

  • VCAA Season of Excellence: Top Class & Top Acts (Melbourne Recital Centre)

  • Perth International Jazz Festival

  • Metropolitan Redevelopment Authority (MRA): Yagan Square Opening (Perth)

  • Perth PRIDE Parade

Interested in working together?

Get in touch to chat about your upcoming project, band, event, or big idea.